What is a General Manager?
The General Manager plays a pivotal role in the active leisure sector, overseeing the operational and strategic management of a leisure facility or a chain of facilities. They are responsible for ensuring the smooth functioning of all aspects of the business to enhance customer satisfaction and profitability.
Your responsibilities
- Managing day-to-day operations, including facility maintenance, staffing and customer service
- Budgeting, financial planning and ensuring profitability through cost control and revenue generation
- Recruiting, training and supervising staff members to maintain high standards of service and professionalism
- Encouraging positive relationships with customers, addressing concerns and ensuring high levels of customer satisfaction
- Developing and implementing business strategies to achieve long-term goals and objectives
- Ensuring compliance with health and safety regulations and industry standards
- Developing marketing strategies to attract new customers and retain existing ones
What You'll need
Core skills
- Ability to lead and motivate a team
- Understanding of financial statements, budgeting and financial analysis
- Ability to provide exceptional customer service
- Strategic thinking skills
- Strong organisational and operational management skills
What You'll Gain
Transferable skills
- Effective verbal and written communication skills
- Analytical skills and solution oriented
- Ability to work collaboratively with cross-functional teams
- Flexibility to adapt to changing industry trends and business trends
What You'll Use
Key skills
English
- Writing and reading reports, handling customer queries and complaints
- Creating engaging content for promotional material
- Conducting meetings and delivering presentations
- Communicating with staff, customers and stakeholders
Maths
- Creating and managing budgets, forecast expenses and analyse forecast reports
- Understanding of key performance indicators and sales data
- Understanding of pricing strategies
IT
- Working knowledge of software packages such as Microsoft Office and social media platforms
- Ability to use customer relationship management systems
- Operating online booking and scheduling systems
- Understanding data protection laws and maintaining cybersecurity
Role opportunities
These are some possible roles you may consider in your career journey. Discuss with your Inspiro Coach for further guidance.
Gym / Fitness Instructor
Personal Trainer
Fitness Manager
Duty / Assistant Manager
General Manager
What is a Gym / Fitness Instructor?
What is a ~Personal Trainer?
What is a Fitness Manager?
What is a Duty / Assistant Manager?
What is a General Manager?
Explore more
National Careers Website
The National Careers website is a government database that provides information for a job you are looking to explore.
Active Leisure Sector Roles
Use our Sector Roles map to see if there is a role within your chosen sector that you are interested in.
Resources
Career Development Handbook
Click on the image
to download the
career development handbook
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