What is a retail Store Manager?
Retail Managers are responsible for delivering sales targets and a positive experience to customers encouraging repeat custom and loyalty to the brand / business. It is a diverse role requiring excellent communication skills, leading and developing a team to achieve business objectives and working with a wide range of people. Essential aspects involve effectively maximising income and minimising waste and understanding business and people management principles to support the company’s vision. Retail Managers lead the way for personal development, training and continuous improvement, encouraging team members to develop their own skills and abilities to enhance business performance and productivity.
Your responsibilities
- Managing and motivating a team to increase sales and ensure efficiency
- Managing stock levels and making key decisions about stock and control
- Analysing sales figures and forecasting future sales
- Using IT software programs to record sales figures, analyse data and forward plan
- Attending and chairing meetings
- Updating colleagues on business performance, new initiatives, and other pertinent issues
- Dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews
- Providing or organise training and development
- Ensuring standards for quality, customer service and health and safety are met
- Responding to customer complaints and comments
- Touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues
What You'll need
Core skills
- Leadership skills
- Ability to plan and prioritise
- Commercial awareness
- Customer focus
- Ability to motivate others
What you'll Gain
Transferable skills
- Communication skills
- People management skills
- Coaching and mentoring
- Setting goals and objectives
- Delegation skills
What You'll Use
Key skills
English
- Writing reports
- Interviewing new recruits
- Actively listening
- Communication with both staff and customers
- Handling customer complaints
Maths
- Managing budgets
- Analysing data
- Identifying trends
- Stock control and forecasting
IT
- Knowledge of software packages such as Microsoft Office
- Proficiency in using retail management software
- Using social media platforms
Role opportunities
These are some possible roles you may consider in your career journey. Discuss with your Inspiro Coach for further guidance.
Department Manager
Assistant Store Manager
store manager
Regional Manager
What is a Retail Assistant?
What is a Team Leader / Supervisor?
What is a Department Manager?
What is an Assistant Store Manager?
What is a Store Manager?
What is a Regional Manager?
Other related routes
National Careers Website
The National Careers website is a government database that provides information for a job you are looking to explore.
Retail Sector Roles
Use our Sector Roles map to see if there is a role within your chosen sector that you are interested in.
Resources
Career Development Handbook
Click on the image
to download the
career development handbook
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